Matt Myers Blog

One of the best examples social media/UGC meets viral marketing is OfficeMax's "Elf Yourself" campaign. Last year, I had loads of fun and wondered if the campaign would be back again this holiday season. The quick answer is: YES! This year, I created many elves with my six year old directing me on which family member

Twitter, Tweeting, TweetDeck -- all fairly new terms known by few but being tried and tested by many. In candor, we're all still learning how to use Twitter meaningfully rather than to simply tell the world we had a bagel and cream cheese for breakfast. What's interesting is that once you start using TweetDeck to manage

Microsoft launched Bing, in hopes that a cleaner, more intuitive interface will help it gain search share. I think the key is that the social media craze that is taking the world by storm is not going unnoticed be either Google or Microsoft. What Bing does best is acquire feedback/ratings from users on the restaurants and

In 140 or words or less, who knows. It's big enough that it can't be ignored, the question is whether time spent yields productive returns!

Consumers now often manage their relationships with companies, instead of the other way around. Listening to what they say, how they say it and their communication preferences go along way toward maintaining positive reputations. The natural inclination is to start sending more frequent emails, attempting to persuade

Social is too big to ignore anymore. The Center for Media research recently announced: • 105 million Americans contribute to social media • Social networking has grown 93% since 2006 • 7 million Americans are "heavy" social media contributors (6+ activities) who connect with 248 people on a ‘one to many' basis in a typical