Matt Myers Blog

One of the best examples social media/UGC meets viral marketing is OfficeMax's "Elf Yourself" campaign. Last year, I had loads of fun and wondered if the campaign would be back again this holiday season. The quick answer is: YES! This year, I created many elves with my six year old directing me on which family member

Take the time to write copy that is descriptive and includes good keyword/keyphrase density. Create page titles and include metadata that the google bots can easily crawl and create a directory structure that includes the keywords you're seeking to optimize. It's amazing with the sheer number of pages out there that Google

Paraduxx is a zinfandel-based red wine blend made by Duckhorn. Paraduxx is also the first subject matter about which I've written that is not related to the online space. The commonality is that online and wine both rhyme and are shared passions of mine. When a really good wine comes along, you need to tell others. As

Writing about Matt Myers Facebook queries does improve Google search engine results for "Matt Myers Facebook", a fairly popular search on my name. Two weeks ago I wrote a brief blog article wondering if it would help, noting that I didn't come up remotely close to coveted page one results. The results are in and the numbers

As many are occasionally prone to do, I just Googled myself. When typing "matt myers", Google started matching related queries. You pretty quickly find out who shares your name and in which industries they work. There's Matt Myers known for tobacco reform, Matt Myers the surfer, Matt Myers the actor, Matt Myers the real

Twitter, Tweeting, TweetDeck -- all fairly new terms known by few but being tried and tested by many. In candor, we're all still learning how to use Twitter meaningfully rather than to simply tell the world we had a bagel and cream cheese for breakfast. What's interesting is that once you start using TweetDeck to manage

Microsoft launched Bing, in hopes that a cleaner, more intuitive interface will help it gain search share. I think the key is that the social media craze that is taking the world by storm is not going unnoticed be either Google or Microsoft. What Bing does best is acquire feedback/ratings from users on the restaurants and

In 140 or words or less, who knows. It's big enough that it can't be ignored, the question is whether time spent yields productive returns!

Consumers now often manage their relationships with companies, instead of the other way around. Listening to what they say, how they say it and their communication preferences go along way toward maintaining positive reputations. The natural inclination is to start sending more frequent emails, attempting to persuade

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Fragmentation of media options grows every day. This week various sources in the press announced that social media is now more popular than email. Translation: another new source is taking time away from other avenues and marketers now have even less time to influence and persuade. To seize this trend, email marketers