Social Media During the Holidays

One of the best examples social media/UGC meets viral marketing is OfficeMax's "Elf Yourself" campaign. Last year, I had loads of fun and wondered if the campaign would be back again this holiday season.

The quick answer is: YES!

This year, I created many elves with my six year old directing me on which family member I should use next and what dance best suited their persona. After cycling through many photos and dance renditions, we concluded that my Dad (aka Grampy) was the hands down winner. I guess you just never tire of watching a 73 year old throw down to hip hop!

Take a peek and see if you concur...